Your recall list has 3,000 patients. Your receptionist has 200 other things to do. Half the boosters are overdue.
Vaccination recall is the backbone of preventive veterinary care — and a major revenue driver for practices. But vaccination protocols vary by species, product, and risk: canine core vaccines (distemper, parvovirus, adenovirus) are triennial after primary course, while leptospirosis and kennel cough are annual. Feline protocols differ again. Rabbit VHD-2 is annual. The result is that 'send a reminder every 12 months' is too simple — and research shows only 49% of UK dogs received their leptospirosis vaccine in one study period. Clients respond to vaccination reminders three times less often than other recall types. Lost revenue from missed recall is £45-80+ per missed visit. Your agent manages personalised recall based on each patient's species, vaccination history, and specific product protocols — not blanket 12-month reminders.
What Your Agent Actually Does
Your agent manages species-specific, product-aware vaccination and preventive care recall — personalised to each patient's history, not blanket 12-month reminders.
Species and product-specific recall protocols
Canine: primary course at 8, 10, 12 weeks; first annual booster; then triennial core (DHP) with annual lepto and kennel cough. Feline: different schedule. Rabbit: annual VHD-2. Your agent manages the specific protocol for each patient based on species, vaccination history, and the products used.
Multi-channel reminders (SMS, email, post)
First reminder at 4 weeks before due date. Follow-up at 2 weeks. Final reminder at due date. Channel based on client preference — SMS, email, or letter. Clients who don't respond to one channel get a follow-up via another. Persistent but not annoying.
Includes preventive health beyond vaccinations
Flea and worm treatment reminders, annual health checks, dental checks, weight management reviews, senior pet screening — your agent manages the full preventive health calendar, not just vaccinations. Each reminder is personalised to the patient's species, age, and clinical history.
Tracks lapsed patients for re-engagement
Patients who miss their recall window don't disappear — they become lapsed patients who might need a restart primary course. Your agent identifies lapsed patients, estimates the revenue at risk, and generates re-engagement communications with appropriate clinical messaging.
Reports on recall compliance and revenue impact
What percentage of due vaccinations were completed on time? How many patients are lapsed? What's the estimated revenue from missed recall visits? Your agent produces reports that turn recall from a clinical obligation into a measurable business metric.
The real numbers.
| Receptionist time managing recall manually | £2,000–£4,000/year |
| Lost revenue from missed recall visits (at £45-80+ each) | £3,000–£8,000/year |
| PMS-based reminder systems (basic) | £500–£1,000/year |
| Realistic annual cost | £4,000–£8,000 |
| Agent build (one-off, configured to your vaccination protocols and PMS) | £3,000–£5,000 |
| Monthly running costs (hosting + AI usage + SMS/email) | £100–£180/month |
| Protocol and product updates | Included in first year |
| Realistic first-year total | £4,200–£7,160 |
Vaccination recall generates more revenue per hour of admin effort than almost any other practice activity. But most practices are leaving significant money on the table: lapsed patients who didn't respond to a single generic reminder, overdue boosters that nobody chased, and blanket 12-month reminders that don't match the actual vaccination protocol.
Your agent turns recall from a batch-and-hope exercise into a personalised, persistent, multi-channel system that matches clinical protocols to individual patients.
Good fit / not a fit.
This works brilliantly for:
- Practices with 1,000+ active patients
- Practices where recall compliance is below 70%
- Practices relying on basic PMS reminders or manual recall
- Practices that want to re-engage lapsed patients
This probably isn't for you if:
- You already use a dedicated recall system (like iRecall) that you're satisfied with
- Your recall compliance is already above 85%
- You're a specialist or referral-only practice without a primary care caseload
Let's talk.
We'll start with your active patient count, current recall compliance rate, and how you currently manage reminders. Usually a 10-minute conversation.
hello@nimblecroft.com