60% of treatment plans are presented. 40% are accepted. That gap is your biggest revenue leak.
When a dentist presents a treatment plan — especially for higher-value work like crowns, bridges, implants, or orthodontics — patients frequently say 'I'll think about it' and never return. Treatment plan acceptance rates in UK dental practices average 40-60%, meaning 40-60% of diagnosed treatment is never completed. For a practice presenting £200,000 of treatment annually, that's £80,000-£120,000 in unaccepted plans. Most practices have no systematic follow-up process. The receptionist might call once. An email might go out. Usually nothing happens and the patient either returns months later or doesn't return at all. Your treatment acceptance agent tracks every unaccepted plan and runs intelligent, treatment-type-aware follow-up sequences that educate, reassure, and re-engage — converting undecided patients into booked treatments.
What Your Agent Actually Does
Your agent tracks unaccepted treatment plans and runs treatment-specific follow-up sequences — converting 'I'll think about it' into booked appointments.
Tracks every unaccepted treatment plan
Treatment plan presented but not booked? Your agent captures it automatically and starts the clock. No plan falls through the cracks because reception was busy or the note wasn't flagged.
Runs treatment-type-aware follow-ups
An implant case gets different follow-up than a simple crown. Your agent sends treatment-specific information: educational content about the consequences of delay (bone loss for implants, fracture risk for cracked teeth), answers to common concerns (pain, cost, time), and gentle prompts to book.
Handles common objections proactively
Cost? Your agent can include payment plan information. Pain anxiety? Information about sedation options. Time commitment? Realistic appointment duration. The most common reasons for hesitation are addressed before the patient has to ask.
Scores patients by conversion likelihood
Opened the email? Visited your pricing page? Called but didn't book? Your agent tracks engagement signals and prioritises follow-up for patients showing interest — so your receptionist's call list starts with the most likely to convert.
Reports on acceptance rates and revenue impact
Monthly reporting: plans presented, plans accepted, conversion rate, revenue recovered through follow-up, and which treatment types have the lowest acceptance. You can see the size of the gap and whether it's closing.
The real numbers.
| Receptionist time on ad-hoc follow-up calls | £1,000–£3,000/year |
| Lost treatment revenue from unaccepted plans (conservative estimate) | £20,000–£80,000+/year |
| Realistic annual cost (including lost revenue) | £8,000–£20,000 |
| Agent build (one-off, configured to your treatment types and pricing) | £2,500–£4,000 |
| Monthly running costs (hosting + AI usage + messaging) | £100–£180/month |
| Realistic first-year total | £3,700–£6,160 |
Treatment acceptance isn't a sales problem — it's a communication gap. Patients don't reject treatment because they don't want healthy teeth. They hesitate because they have unanswered questions, concerns they didn't voice in the appointment, or simply need time that nobody follows up on.
Even a 10 percentage point improvement in acceptance rate — from 40% to 50% — can recover tens of thousands in revenue from treatment that was already diagnosed and would otherwise go undelivered.
Good fit / not a fit.
This works brilliantly for:
- Any dental practice offering private or mixed NHS/private treatment
- Practices with significant implant, orthodontic, or cosmetic treatment offerings
- Practices where treatment plan acceptance rates are below 50%
- Practices that have no systematic follow-up process for unaccepted treatment plans
This probably isn't for you if:
- Your practice is 100% NHS with no private treatment options
- You already have a treatment coordinator who systematically follows up on every plan
- Your acceptance rate is already above 70% and you're happy with your process
Let's talk.
We'll start with your current treatment acceptance rate (if you track it), the types of treatment you present most often, and what happens after a patient says 'I'll think about it.' Usually a 10-minute conversation.
hello@nimblecroft.com